Jeffrey Marsden has spent his professional career building and advising Financial Service and Financial Technology companies. He is currently the Chief Product and Strategy Officer for Xtiva Financial Systems, Inc. a US headquartered technology company focused on the financial services sector. Prior to Xtiva, he worked as a Corporate Advisor to both scale-up and mature companies in the UK and Canada through Oxygen Ventures Inc. Other professional experience includes President of Accretive 360 Inc, co-founder and Vice President of PriceMetrix and several years at a strategic management consulting firm. He is a co-inventor of several patented innovations in the area of data management, pricing and benchmarking. He is an active mentor and investor in the Canadian start-up community. Formerly a Global Advisor to G(irls)20, an organization focused on cultivating a new generation of female leaders, he is a supporter of organizations that focus on advancing girls and women, celebrating human achievement and tackling mental health.