Thought Leadership

Perspective on Staying Focused in Market Turmoil

The goal of investing at Bristol Gate is to grow income and capital over time. However, during an adverse market shock such as the one we are currently experiencing with the COVID-19 virus, our defensive nature kicks in to protect ourselves from near-term potential losses. As Daniel Kahneman describes in his book, Thinking, Fast and Slow, this defensive “self” is the result of our “system one” thinking which wants to conclude in haste.

Acting instinctively and emotionally is often not ideal in such circumstances and therefore we must awaken our “system two” thinking, which is more deliberate and logical. Analyzing the market over a long period of time using mathematics and fact checking can help inform us to make better decisions.

Disclaimer: This is presented for illustrative and discussion purposes only. It should not be considered as personal investment advice or an offer or solicitation to buy and/or sell securities and it does not consider unique objectives, constraints, or financial needs of the individual. Under no circumstances does this piece suggest that you should time the market in any way or make investment decisions based on the content. Investors are advised that their investments are not guaranteed, their values change frequently, and past performance may not be repeated. References to specific securities are presented to illustrate the application of our investment philosophy only, do not represent all of the securities purchased, sold or recommended for the portfolio, and it should not be assumed that investments in the securities identified were or will be profitable and should not be considered recommendations by Bristol Gate Capital Partners Inc. The information contained in this piece is the opinion of Bristol Gate Capital Partners Inc. and/or its employees as of the date of the piece and is subject to change without notice. Every effort has been made to ensure accuracy in this piece at the time of publication; however, accuracy cannot be guaranteed. Market conditions may change and Bristol Gate Capital Partners Inc. accepts no responsibility for individual investment decisions arising from the use of or reliance on the information contained herein. We strongly recommend you consult with a financial advisor prior to making any investment decisions. Please refer to the Legal section of Bristol Gate’s website for additional information at

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